Toyota Bringing Prius Subcompact Hybrid Vehicle To U.S. Market

Toyota Motor Sales U.S.A. Inc. says it will begin offering its Prius c hybrid model in the U.S. market beginning in the spring of 2012. The vehicle will debut in January at the 2012 North American International Auto Show in Detroit.

This entry-level Prius is positioned to be ‘appealing to youthful shoppers seeking fuel efficiency, technology and spirited driving dynamics in the subcompact segment,’ the company says. The Prius c features Toyota's Hybrid Synergy Drive technology, which delivers fuel economy higher than 50 mpg in the city.

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