As part of Shell’s #MakeTheFuture campaign, actress Kaley Cuoco has challenged teams to get from Los Angeles to New York City with the lowest CO2 emissions possible.
Cuoco challenged two teams of YouTubers: Sara Dietschy and pro skater John Hill, who will be going head-to-head against Joanna Franco and Damon Dominique (a.k.a. DamonAndJo). Their challenge is a five-part digital series called “The Great Travel Hack,” which can be watched on Shell’s YouTube channel.
Shell explains that Route 66 has long been an iconic road trip; now, The Great Travel Hack reimagines the journey by hitting the road with lower-carbon solutions – from hydrogen-powered cars and electric dune buggies to INMOTION unicycles.
“I love to travel; it’s a great way to relax and reboot – especially when I’m working with a busy filming schedule,” says Cuoco, who hosts the program. “But travel can be clean, and that’s why I got involved in The Great Travel Hack: What’s out there that lets me explore and see places but is also environmentally friendly? That’s what I want to show people, how they can improve their carbon footprint.”
Gretchen Watkin, Shell’s U.S. country chair, adds, “We need to make some changes if we are to continue enjoying the personal, societal and economic benefits that travel brings. I believe that when it comes to driving a cleaner mobility future, there is not one solution but many. We are living this approach in the U.S. From supplying sustainable aviation fuel at San Francisco International airport to creating a hydrogen refueling network, we are working to meet the needs of our customers – both now and in the future. Through The Great Travel Hack, we want to spark people’s imaginations of what is possible in an engaging way.”
The challenge will continue across Europe and Asia over the next year.