Hino Trucks Names New President/CEO


Michigan-based Hino Trucks, a Toyota Group company that manufactures Class 4-8 commercial trucks, has appointed a new president and CEO of Hino North America, Shigehiro Matsuoka.

Matsuoka succeeds Yoshinori Noguchi, who has stepped down but will serve as an executive advisor through March to ensure a smooth transition.

Under Noguchi’s leadership for six years, Hino grew its dealer base by nearly 20%; launched its Connected Vehicle Strategy and Certified Ultimate dealer program; built a new corporate office in Novi, Mich.; and purchased a new manufacturing facility in Mineral Wells, W. Va.

Matsuoka joined Hino in 1981 and has held various overseas assignments in his 38-year career with the company. Most recently, he was responsible for total support strategy and technical solutions, aftersales service, parts operations, and global production and parts logistics divisions for Hino Motors Ltd.

“This is an important time of transformation for Hino as we expand into the Class 8 market, advance our connected vehicle strategy, elevate customer ownership experience and build on Hino’s presence in the U.S. market,” says Matsuoka. “I am honored to have this opportunity to lead the Hino Trucks team and further strengthen our commitment to continuous improvement and widen our range of product offerings.”

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