First-of-its-Kind ‘The Electric Room’ Coming to Greater Milwaukee Auto Show


Wisconsin Clean Cities will debut “The Electric Room” at the 2018 Greater Milwaukee Auto Show on Feb. 24. According to the group, this will represent the first all-electric vehicle (EV) display in the show’s history.

“Wisconsin Clean Cities is delighted to bring the first Electric Room to the Greater Milwaukee Auto Show,” says Lorrie Lisek, executive director of Wisconsin Clean Cities. “Our coalition and stakeholders are passionate about sustainable transportation innovations and technologies. We are anxious to share that passion and knowledge for the first time with auto show guests.”

The Electric Room, staffed by Wisconsin Clean Cities and coalition volunteers, will feature the latest in electric and hybrid vehicles and charging stations. Among the vehicles planned for display in The Electric Room are the Honda Clarity, the BMW i3, the Hyundai Ioniq and the Nissan LEAF. AeroVironment and ClipperCreek will also be on hand with EV charging station displays.

EV owners and enthusiasts are also invited to a plug-in EV owners’ event from 6 p.m. to 8 p.m. on March 1 in The Electric Room. Jukka Kukkonen of the Minnesota PEV Owners’ Circle will serve as tour facilitator. Kukkonen will lead attendees on tours of the plug-in EVs on display in The Electric Room and throughout the auto show. Admission is free, but pre-registration is required. More information can be found here.

The Electric Room is being presented in collaboration with the Midwest EVOLVE (Electric Vehicle Opportunities: Learning, eVents, Experience) project, a three-year effort aimed at demonstrating the performance and environmental benefits of plug-in EVs through showcases, ride and drives, and other events. Wisconsin Clean Cities is a partner on the seven-state project with seven other Clean Cities coalitions and the American Lung Association of the Upper Midwest. In the first year of the partnership in 2017, more than 36,000 people participated in nearly 70 events.

The Greater Milwaukee Auto Show is presented by the Automobile Dealers Association of Mega Milwaukee and produced by Motor Trend Auto Shows. The show is open to the public Feb. 24 through March 4 at the Wisconsin Center in Milwaukee.

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Jeff B
Jeff B
5 years ago

I was very happy that I was able to attend this auto show last February. I’m looking forward for another strike next year. 🙂