Bus Companies Plan Massive Deployment of Eco-Driving Tech


Coach USA and subsidiary megabus.com – a city-to-city, express bus company – have announced a multimillion-dollar investment to deploy the GreenRoad eco-driving system in a fleet of 2,400 buses across the U.S.

Beginning this month, the companies say 3,200 megabus.com and Coach USA drivers will start using the GreenRoad system to help reduce fuel consumption and carbon emissions, improve customer comfort and cut the risk of accidents.

The GreenRoad 360 system uses a dashboard traffic-lights-style system to provide drivers with real-time feedback on their driving style, including speed, braking, acceleration, lane-handling and turning. Driving decisions are responsible for 90% of all accidents and up to 33% of fuel spend, according to research by GreenRoad.

In the U.S., megabus.com and Coach USA are hoping to mirror the results a previous pilot program using the GreenRoad system in the U.K., during which a 3% improvement in fuel efficiency was achieved across U.K. bus operations.

The companies say a key element of the initiative will be a Green Driver incentive program giving employees the chance to earn ‘green points’ for safe, efficient driving that are converted into financial benefits from a potential $1 million annual bonus pool.

Megabus.com and Coach USA also use GreenRoad's new engine-idling solution to further improve fuel performance.

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