Monarch Truck Center Will Host REE P7-C Demo Truck Ride-and-Drive Events


Monarch Truck Center, a medium-duty truck dealer in the California Bay Area, will be among the first of REE Automotive Ltd.’s certified dealers to receive a P7-C medium-duty by-wire electric demo truck that fleet customers will be able to experience.

Many of Monarch Truck Center’s large fleet customers will be invited to test and evaluate the P7-C for daily fleet operations at ride-and-drive events in the Bay Area. These customers include Canteen, a leading provider of workplace food services in the U.S. and part of Compass Group North America; Stanford University; and the city of San Jose, Calif.

“We are excited to be among the first dealers in the U.S. to be receiving REE’s P7-C demo for multiple customers to have an opportunity to use and evaluate the first full-by-wire electric work truck,” says Nicole Guetersloh, president and owner of Monarch Truck Center. “We see a strong potential for the P7-C to become an important part of our largest fleet customers next generation electric fleet, and we will hold a REE ride-and-drive event for our customers to test and evaluate the P7-C for their daily fleet operations.”

Over the next few months, Monarch’s fleet customers will evaluate the benefits of the P7-C, including its driver-centric cabin, modular upfitting designs and improved maneuverability.

“Monarch Truck Center is an important partner that brings a valuable voice of the customer feedback through their relationships with rental and large fleet customers,” says Tali Miller, chief business officer at REE. “We see a very strong potential for the P7-C in California’s electrification plans. It is important for us to allow California-based fleets to have the first opportunity to experience REE’s strong value offering so they can take advantage of the lucrative California electrification incentives.”

Notify of
Inline Feedbacks
View all comments