Harley-Davidson Invests in Alta Motors, Plans New Electric Motorcycle Development


Harley-Davidson Inc. has made an equity investment in Alta Motors, a maker of electric motorcycles and lightweight electric vehicle (EV) drivetrains. The two companies plan to collaborate on electric motorcycle technology and new product development.

Harley-Davidson has already announced the planned launch of its first electric motorcycle, informed by Project LiveWire. The motorcycle is on track for release in 2019.

“Earlier this year, as part of our 10-year strategy, we reiterated our commitment to build the next generation of Harley-Davidson riders – in part by aggressively investing in electric vehicle technology,” says Matt Levatich, Harley-Davidson’s president and CEO. “Alta has demonstrated innovation and expertise in EV, and their objectives align closely with ours. We each have strengths and capabilities that will be mutually beneficial as we work together to develop cutting-edge electric motorcycles.”

“Riders are just beginning to understand the combined benefits of EV today, and our technology continues to progress,” says Marc Fenigstein, Alta Motors’ chief product officer and co-founder. “We believe electric motorcycles are the future and that American companies have an opportunity to lead that future. It’s incredibly exciting that Harley-Davidson, synonymous with motorcycle leadership, shares that vision, and we’re thrilled to collaborate with them.”

Levatich adds, “We believe that EV is where global mobility is headed and holds great appeal for existing riders, as well as opportunity to bring new riders into the sport. We intend to be the world leader in the electrification of motorcycles and, at the same time, remain true to our gas and oil roots by continuing to produce a broad portfolio of motorcycles that appeal to all types of riders around the world.”

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