Former Tesla, Audi Production Head Joins EV Maker Lucid Motors


Lucid Motors, a Silicon Valley-based electric vehicle maker, has appointed Peter Hochholdinger its vice president of manufacturing.

With almost 30 years of experience in automotive manufacturing, Hochholdinger will lead Lucid’s global manufacturing operations – starting with Lucid’s plant in Casa Grande, Ariz. – as well as manufacturing engineering.

Previously, Hochholdinger was vice president of production for Tesla Motors, where he was responsible for factories in Fremont, Calif.; Lathrop, Calif.; and Tilburg, The Netherlands. Prior to Tesla, Hochholdinger spent 24 years with Audi AG, where he rose to senior director of production for the Audi A4, A5 and Q5, overseeing the assembly of over 400,000 cars annually.

“We are delighted to welcome Peter to the Lucid team,” says Peter Rawlinson, Lucid’s CEO and chief technology officer. “Peter’s extensive experience and proven leadership in premium-vehicle manufacturing will prove invaluable as we continue our progress towards the launch of Lucid Air and future models. In joining Lucid, Peter is empowered to create an industry-leading manufacturing process that will deliver the quality products our discerning customers demand and deserve.”

“It is with great pleasure that I join Lucid at such an exciting time in the company’s history,” says Hochholdinger. “I look forward to working with the world-class team to deliver Lucid’s incredible luxury electric vehicles in production.”

Hochholdinger joins Lucid as the company continues to make substantial progress toward the commercialization of its products. Lucid is systematically advancing the Lucid Air sedan toward beta prototype testing, has established a vehicle charging network partnership with Electrify America, and is preparing to break ground on the Casa Grande manufacturing facility. Lucid’s team recently moved into its new 305,000-square-foot headquarters in Silicon Valley.

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