Advance Auto Parts (AAP), an automotive aftermarket parts retailer, has introduced DieHard EV with xEV by Clarios, becoming an auto parts retailer to sell 12-volt batteries designed specifically for hybrid and electric vehicles. DieHard EV is available exclusively at Advance stores, participating Carquest stores and advanceautoparts.com. Advance also provides free battery testing and installation of DieHard EV and other batteries at its retail locations.
DieHard EV batteries are an advanced, low-voltage technology designed to provide superior reliability, durability and safety for all hybrid and electric vehicles, which place more demand on their low-voltage batteries. To address this, DieHard EV batteries offer 30% more cycling vs. standard AGM batteries and provides stable performance from day one through end of life. Additionally, their construction helps assure critical safety functions like brakes, steering and lighting remain operational during an emergency.
“At Advance, we are committed to serving all makes and models of the growing vehicle population. While there are many years of parts and service growth ahead for internal combustion engines, we also recognize the increasing demand for hybrid and electric vehicles,” says Tom Greco, president and CEO at Advance Auto Parts. “This first-to-market DieHard EV 12-volt battery is a great addition to our robust offering of hybrid and electric vehicle parts available in our catalog today to serve both our professional and DIY customers.”
“Advance is also leading the way by equipping our professional customers with the training and support they need to service the evolving vehicle population, including offering more than 50 classes on hybrid and electric vehicles at Advance’s STX conference, which is the world’s largest automotive aftermarket training event,” continues Greco.
DieHard EV extends the AGM technology UL validated earlier this year that significantly reduces the environmental impact and resources needed to manufacture. All DieHard AGM batteries contain a minimum of 94% post-consumer recycled polypropylene and lead content using a closed-cycle mass balance system.
“As the global leader in advanced, low-voltage battery solutions, we have designed the Clarios xEV battery portfolio to meet the needs of the growing hybrid and electric vehicle market,” states Mark Wallace, CEO at Clarios. “More electrified powertrains, like those found in hybrid and electric vehicles, require advanced 12V solutions to address the complex demands placed on the low-voltage systems. DieHard EV leverages our experience with nearly every global automotive manufacturer and is the right product to confidently meet these demands.”